Frequently Asked Questions


How hard is it to get started? How long does it take?

It's easy to get going with Ezoic. Here's what you need to do:

  1. Create an account (click here: https://www.ezoic.com/start.php. It takes less than 10 minutes to create an account with Ezoic.
  2. Change your name servers over to ones given to you by the Ezoic system. Changing name servers is so that the system has the ability to serve the layout experiments to your users for you.

The benefit of using a 'proxy' service like Ezoic is that your original content is never changed, you can leave at any time (by changing name servers away) and your website's code remains completely untouched and would be the same as it was before, were you to leave the platform. Once you've been approved and after the site has been set up and tested, you will be able to set the site live to your users. It normally takes around 10 minutes to sign up/change your name servers and about a week (sometimes longer during busy periods) for the site to be set up and tested. Testing requires on average at least 12 weeks to reach optimal results (is longer for small sites).

How will Ezoic change my site?

The system will test all kinds of elements to see what improves user experience and what boosts revenue from displaying advertising. This means changing & testing page elements like: menu location (top of the page/left hand side on desktop and tap tests for mobile/tablet menu changes), changing the logo, testing table formatting, testing the size, location and format of ads on every page, changing where the sharing buttons are located on a page, testing the number of columns of the general layout, testing for sidebar effectiveness, mobile drop down menu effectiveness etc. In the long run, there is almost nothing that the Ezoic cannot test for and improve. The chief benefit for you is that this is all done for you by the system, without you having to construct each experiment.

Will the same user see multiple layouts of my site?

No. Each individual user is cookied and locked onto a certain variation of your site for several days. That way, when they are browsing your site they experience a universally consistent website. The Ezoic system segments your audience into separate user groups and tests new Ezoic page layouts against your old site to see which work best. Given enough time, the Ezoic system will pick the layout combinations that your visitors prefer and that are in line with the goals you set (revenue focus, UX focus, balanced), which will mean real & lasting earnings and user metric improvements.

How much control will I have over my site?

We try to give you as much control as possible. There is no contract or minimum term, it's free and you can leave at any time. You will always have complete control over your site's content - it's only the layouts that will change. You can toggle Ezoic ON or OFF for Desktop/Mobile/Tablet and control the percentage of users who see new layouts at all times. You continue to make changes on your own content the same way that you always have. Ezoic will test various ways of displaying your existing content (the way it's wrapped for each device for example), but it will not change the actual core content.

What technologies do you support?

Ezoic supports all technologies and platforms. Whether you built your site using wix, squarespace, godaddy or wrote the code yourself, Ezoic will still work. That's because Ezoic pulls in the content from your server in the same way that a browser does. If your site can load in a popular browser, it will work with Ezoic. There are a few exceptions to the rule of course, but Ezoic is built to work on any and every site to improve it.

What type of websites do you work with?

We work with informational websites with high quality, original content, as well as useful web-based tools. We work with sites that receive more than 15,000 visits per month. We don't work with forums or ecommerce sites.

What are you going to do to my website?

Our goal at Ezoic is to "save the independent website". We have built an amazing system to help independent website operators get the most out of their sites. Things that are hard or time consuming to do, like multivariate testing, cloud serving, code compression, mobile/tablet enabled content, real time bidding/ad exchange management is all done via Ezoic for free! If you use Ezoic and see improvements in the usability of your site as well as expanding it's reach and usability onto emerging platforms such as mobile and social, then we hope you'll recommend us to other site owners!

Who is going to operate my website?

You! Nothing changes -- you keep working on the site as you always have -- you keep your existing hosting. All Ezoic does is simply layer our technology on top of your great work and you get the benefits of an entire team of skilled engineers, usability & monetization experts and multivariate testing software for your site's content.

Who are you?

We are technology company based in San Diego, California. We are backed by some of the most prominent Venture Capital firms in the industry. Until Nov 2013, we were in "stealth mode", so we tended to shy away from publicity and press releases. We are quietly working away on solving some really interesting problems and we hope you like what we've built and will feedback your ideas to us on how it can be improved.

Ezoic was founded by Dwayne Lafleur, an internet entreprenuer who started his first online business in 1999. Dwayne was the founder and CEO of Cubics, the first Facebook ad network, which was acquired by Adknowledge Inc in 2007.

You can find Dwayne on LinkedIn here .

I'm not technically inclined, can I still do this?

Yes you can! The only 'integration' you need to do is not technical. All you have to do is sign up for an account (http://www.ezoic.com/join) and then change name servers (there are comprehensive support articles to assist you when you do that). That's it. If you need help, we are available (almost) 24/7, via support@ezoic.com (we have offices in the UK and USA).

How many websites do you work with?

We work with a little less that 1,000 websites reaching tens of millions of people each month.

Can I see the sites that use Ezoic?

We do not publicly disclose the websites that work with Ezoic unless the site owner gives us permission. We're free, but we always respect your privacy.

How much will I make?

That depends on what you decide to select when you set the site up. The system will trade off revenue against user experience metrics, to get you the results you have selected. That said, almost everyone makes more than 50% more on top of their current income. Our platform average is closer to 200% more!